Support - Marketing

A brand awareness programme was initiated in 2003 to provide the TruGreen name with top-of-the-mind-awareness among consumers.

Full-time support managers assist owners in developing growth-building marketing strategies complemented by an array of effective sales materials.

In order to promote the services of our franchisees to major customer groups, we support franchisees around the country�when they exhibit at various shows. Our franchisees benefit from business generated by these activities.

TruGreen is a member of the ServiceMaster Family of Brands which includes ServiceMaster Clean, Merry Maids, and Furniture Medic. Family of Brands marketing materials provide additional exposure for your growing business.

A franchisee is provided with 50,000 full colour leaflets in their start pack along with other marketing material.

TruGreen arrange for the first 25,000 to be dropped off for you giving you access to many customers quickly and provide the service initially so we are there to help you get off to a flying start.

We arrange for a P.R. & marketing company to constantly bring the TruGreen name to the fore. Articles and news items appear regularly in national and local media.

We have tie-ins with many national companies and benefit from this synergy accross the industry.